23W
The client
23W, a women’s fitness gym, wanted to create an online community on a subscription basis, needing a website rebuild and branding refresh.
Key decisions
We scoped out community needs and target audience, developed a fresh style guide, and rebuilt the website with subscription functionality.
Our task
BrandingÂ
UI / UX Design
Web Development
Before
After
Results
The new website enabled members to purchase subscriptions and access exclusive content, significantly growing the community and increasing sign-ups.
